You have 2.3 seconds to capture the attention of the prospect who lands on your website. In that time, you have to explain to them what you do and why they need you. You need to pique their interest enough to keep them from clicking off your site and onto the site of the next agent.
Contrary to popular opinion, your website shouldn't be "all about you". In fact, it should only marginally be about you. It should actually be about the prospects reading it. Want to know more? Read Kelle's article "How to Avoid Creating An ‘It's All About Me' Website" in RISMedia.
Because of the popularity of this subject, Kelle has decided to offer this FREE teleseminar to talk to you about the specifics of working with your website to make it more accessible to your prospects.
Kelle Sparta, author of The Consultative Real Estate Agent and owner of a relationship-based internet business gives you insight into creating a relationship with your prospects. In this 60-minute teleseminar, she covers issues associated with your website including:
- Readability and Client-Focus
Is your site easy to read? Does it lead the reader to want to know more? Does it give the viewer what they want? Is it easy to figure out where to go and what to do? Is your site focused on the client and their needs or is it "all about you"? - Brand Message
Does your website convey your brand message to your prospect? Can they tell what it is that you stand for and what they would get from working with you? - Relationship-Generation
How well does your website create a relationship with the prospect? Do you have ways in which the potential client can get to know you better before calling or meeting with you? How does your site make the prospect feel about you? - Lead Capture
What lead capture mechanisms are you using and are they working for you? How can you improve your ability to convert visitors to leads and leads to clients? - Design
Is your site easy to navigate? Does it flow well? Is it intuitive to the prospect? Are your menus in the right places to get people to notice them? - Target-Market Focused
Does your website talk directly to your target market or are you trying to be "all things to all people" and is therefore effectively talking to no one?
Learn how to create a website that draws people in and makes them want to know more.
This free teleseminar will be offered on:
Wednesday, October 3, 2007 at 3:00pm EST.
But HURRY! There are only 100 spots available on this call.
Reserve your space early or risk missing out!
Those people on the call will be offered the opportunity to sign up for Kelle's exciting new "Breakout Brands" 6-week teleseminar program teaching you everything you need to know to powerfully brand your real estate practice.
DON'T WAIT - SIGN UP TODAY!
Kelle Sparta is the author of The Consultative Real Estate Agent - Building Relationships that Create Loyal Clients, Get More Referrals, and Increase Your Sales, as well as being a speaker and trainer specializing in the real estate industry. Kelle is the founder of Sparta Success Systems, a real estate training company that provides tools, products, and training to empower agents and brokers to create lives and businesses they can love. For more information, visit her website at http://www.spartasuccess.com/. © 2007, Kelle Sparta.

That's interesting....I just finished a blog about building a website....and then I see your post...looks like websites are going to be the topic of the day...LOL
Here is my blog
http://activerain.com/blogsview/210904/Website-Building-Your-Own
Great post - thank you for sharing it with the Active Rain community.
Keep'em coming!