What Is The Secret of Success?
As a national real estate trainer and coach, people often ask me what the top producers are doing to be so successful. They think that I'm going to give them some secret magic marketing tip that will set them up to be successful. They are always surprised when I tell them that the top producers do two things and they do them well.
1) They use systems. The test their marketing, track the results, figure out what works best, and then do that over and over again - no matter how bored they are with seeing the same marketing over and over again. Then they have systems within their businesses to make certain that all of the details get handled, the clients get the best service possible, and that the agent gets his/her referrals. It's not sexy, it's not fun, but it's effective.
2) They are constantly learning and growing. This means that they read everything they can get their hands on and take every training they can get to. This constant learning keeps them poised to be knowledge leaders in the marketplace and allows them to implement new ideas in their businesses. Since they have the systems in place for the basics of business, they have the time to implement new ideas. The top producers are people who get it done. They're not the people who learn something new at a conference and then leave it in their notebooks to languish. They get their excitement from immediately implementing new ideas and new technologies - often before they've even returned from thier training program. Speed of implementation is their secret weapon to success.
Don't Get Left Behind!
So, if you want to be a top producer, I suggest that you get on board with the program. Get systems in place in your business and get some training under your belt before you get left behind.
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Kelle Sparta, author of The Consultative Real Estate Agent, is one of the top innovators in the industry. She thinks outside of the box and she does it with style, which is how she managed to sell 25 houses her first year in the business in a market just like this one in an area where she had no sphere of influence! Kelle's innovative techniques took her to the top of the market in 1993 and they can take you there now. Kelle has coached agents from around the country who have been producing as much as $45 million per year in gross volume. Now she brings her unique style of real estate to you. Her dynamic presentation skills, high energy approach, and brilliant new ideas are sure to be the highlight of your day. Kelle is the founder of Sparta Success Systems, a real estate training company that provides products, coaching and training to empower agents and brokers to create lives and businesses they can love. For more information, visit her website at http://www.spartasuccess.com/. © 2008, Kelle Sparta.
Very well Put... Most people learn new things and think they are great ideas but never put them to the test and use them....
You can't learn too much! I hat seeing all these college professors that seem to know everything, but never amount to much more than a teacher.
Thanks for the great advice. I will check back often. I really like the blog. I am new at blogging but I am beginning to learn quite a bit from reading blogs like the ones I find on Active Rain. If I can ever be of help just visit my blog or my website: http://yournowwhat.com
Thanks, Terry
I got myself in with a great group of agents and am working on my systems now! I do love to learn all I can, sometimes it's just breaking things down into doable pieces, otherwise it can feel a little daunting.
You're right, Joddie, putting new systems in place can often seem daunting. There is just so much to do and most people aren't very good at laying all of the pieces out. That's why I'm such a fan of not reinventing the wheel. If there's something in the marketplace that works, I buy it. For instance, my Procedures Manual for Agents took me two years to write. I wrote down all of the systems I was using just so that my assistant could take them over. If there had been something even close that I could have just modified to my purposes, it would have taken me significantly less time. Take it in stages - it's much easier.
Randall and Caron, Yes, you can never learn too much. And it is the speed at which you put that knowledge to use that determines your success.
Thanks, Terry!